Optimize content for search engines

In order to optimize your site for greater search engine recognition, it is first necessary to become familiar with meta description and meta keywords.

The meta keywords and the meta description contribute significantly to the Search Engine Optimization, helping with the Google ranking. When surfing the web looking for specific pages, the search engine will use the keywords of a page to generate the results. The results list will contain the meta description of the pages found.

Note: here is an example of how these HTML tags look like (<meta> tags are included within the <head> tag along with the <title> tag).

<meta name="keywords" content="dreamweaver extensions, web development, dynamic website" />
<meta name="description" content="Dreamweaver Extensions for Dynamic Web Sites." />

The Server Side Includes from List behavior from MX Includes lets you specify Meta data about your site.

  1. Open the main index.php file and click on the Server Behaviors tab.

  2. In this list you should see the Server Side Includes from List behavior. Double click on it.


     

  3. In the basic tab, you will see options for entering meta descriptions and keywords:


     

  4. The Meta fields let you specify information to help your site get recognized by search engines. Just enter some appropriate information about your site, and you're done.
     

Now that you've finished the CMS tutorial you have working system for managing your site information. In the next tutorial you'll use MX Kollection to build another important component of any website: the Image Gallery.